Elina HartsHalloween 2026 Spending Guide
Halloween 2026 is Saturday, October 31, 2026.
That's 51 days from today.
Last Year's Numbers (2025)
We can't tell you what 2026 Halloween spending will look like yet — that data doesn't exist until the holiday happens. Here's what's confirmed for 2025, the most recent year with real numbers, according to the National Retail Federation's annual Halloween survey:
- Total spending: a record $13.1 billion, up from $11.6 billion in 2024 — the third consecutive record year
- Costumes: $4.3 billion — adult costumes $2 billion, kids' costumes $1.4 billion, and nearly $1 billion spent on costumes for pets
- Decorations: $4.2 billion, with 78% of people surveyed planning to decorate their homes
- Candy: $3.9 billion, the most popular single purchase category
Costume spending alone — split across adults, kids, and pets — outpaced both decorations and candy individually, though decorations and candy remain close behind.
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Frequently Asked Questions
What day is Halloween 2026?
Halloween 2026 falls on Saturday, October 31, 2026.
How much did Americans spend on Halloween last year?
In 2025, U.S. Halloween spending reached a record $13.1 billion, according to the National Retail Federation's annual survey — up from $11.6 billion the year before. We haven't seen a confirmed 2026 figure yet since the holiday hasn't happened.
What do people spend the most on for Halloween?
Per the NRF's 2025 survey, costumes led at $4.3 billion (adult costumes $2 billion, kids' costumes $1.4 billion, pet costumes nearly $1 billion), followed by decorations at $4.2 billion and candy at $3.9 billion.
Do all stores run Halloween sales?
We haven't confirmed that every retailer runs a promotion specifically tied to Halloween. These are active discount codes already listed on Elina Harts — the timing is simply good for Halloween shopping, not a claim that every brand created the offer for the season.
Sources
2025 spending figures cited from the National Retail Federation's Halloween spending survey. We did not independently verify the underlying survey methodology; figures are reported as published.