Elina HartsNew Year's Resolutions Spending Guide
New Year's Day 2027 is Friday, January 1, 2027.
That's 107 days from today.
What People Actually Resolved to Do (2026)
We can't tell you what 2027's resolutions will look like yet — that data doesn't exist until people actually make them, typically in December. Here's what's confirmed for 2026, the most recent year with real survey numbers:
- Fitness is the runaway top category: about 45% of Americans who set a resolution made a fitness or health-related one
- Real money behind it: Americans planned to spend an estimated $60 billion in 2026 on health, fitness, and exercise goals
- Gym memberships specifically jumped 19% from 2024 to 2025, averaging $101.80 a month
- People actually follow through more than you'd think: 55% of those with a 2025 fitness resolution said they fully achieved it
- Fitness spending is protected: when asked what they'd cut first to save money, only 23% said fitness or exercise — well behind dining out (44%) and travel (36%)
The pattern is consistent: fitness isn't just the most common resolution, it's also one of the last categories people are willing to cut from their budget.
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Frequently Asked Questions
When is New Year's Day 2027?
New Year's Day 2027 falls on Friday, January 1, 2027.
What's the most common New Year's resolution?
Exercise and fitness. About 45% of Americans who make a resolution report making a fitness or health-related one, and it's consistently the top category in published surveys.
How much do Americans spend on New Year's fitness resolutions?
Americans planned to spend an estimated $60 billion in 2026 on health, fitness, and exercise goals tied to New Year's resolutions, according to industry survey data. We haven't seen a confirmed 2027 figure yet since those resolutions haven't been made.
Do people actually stick to their resolutions?
Among people who set a health, fitness, or exercise resolution for 2025, 55% reported fully achieving it, per published survey data — a notably strong follow-through rate compared to how resolutions are often assumed to fail.
Do all stores run New Year sales?
We haven't confirmed that every retailer runs a promotion specifically tied to New Year's. These are active discount codes already listed on Elina Harts — the timing is simply good for New Year shopping, not a claim that every brand created the offer for the season.
Sources
2026 resolution and spending figures cited from Health & Fitness Association industry survey coverage. We did not independently verify the underlying survey methodology; figures are reported as published.