Elina HartsWhen Is Black Friday 2026?
Black Friday 2026 is Friday, November 27, 2026.
That's 78 days from today.
Key Dates for 2026
| Day | Date |
|---|---|
| Thanksgiving | Thursday, November 26 |
| Black Friday | Friday, November 27 |
| Cyber Monday | Monday, November 30 |
Black Friday always falls the day after Thanksgiving, which is the fourth Thursday of November — so the exact date shifts every year. Cyber Monday is the following Monday, three days later.
What Happened Last Year (2025)
We can't tell you what 2026 spending will look like yet — that data doesn't exist until the event happens. Here's what's confirmed for 2025, the most recent year with real numbers, according to Adobe Analytics and the National Retail Federation:
- Black Friday 2025: $11.8 billion in online spending, up 9.1% year-over-year — a record at the time
- Cyber Monday 2025: $14.25 billion online, up 7.1% year-over-year
- Cyber Week 2025 (Thanksgiving through Cyber Monday): $44.2 billion online, up 7.7% year-over-year
- Shopper turnout: a record 202.9 million consumers shopped over the five-day weekend, per NRF
Black Friday online spending grew faster than Cyber Monday's for the second year running in 2025, as more shoppers moved to grabbing deals earlier in the weekend instead of waiting.
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Frequently Asked Questions
What day is Black Friday 2026?
Black Friday 2026 falls on Friday, November 27, 2026 — the day after Thanksgiving.
What day is Cyber Monday 2026?
Cyber Monday 2026 falls on Monday, November 30, 2026.
When is Thanksgiving 2026?
Thanksgiving 2026 is Thursday, November 26, 2026 — the fourth Thursday of November.
How much did people spend on Black Friday last year?
In 2025, U.S. shoppers spent a record $11.8 billion online on Black Friday, up 9.1% year-over-year, according to Adobe Analytics. We haven't seen a confirmed 2026 figure yet since the event hasn't happened.
Do all stores run Black Friday sales?
No. We haven't confirmed that every retailer runs a promotion specifically tied to Black Friday. Participation varies by store — the coupon codes we list are ones we track as currently active, not a guarantee of a Black-Friday-specific event.
Sources
2025 spending figures cited from Adobe Analytics and NRF coverage via NBC News and CNBC. We did not independently verify the underlying survey methodology; figures are reported as published.